Am Nachmittag des Partner Infotages findet wie bereits angekündigt ein Marketing Workshop zum Thema Demand Generation and Lead Nurture statt. Es gibt noch einige wenige freie Plätze, bitte melden Sie sich für den Marketing Workshop am 23. Juli von 14.-18.00 Uhr unter email@example.com an. Die Agenda: 14.-15.30 SEO, Social demand Generation · Strategy and Planning · Key considerations · Channels, social media, search, eCRM, content and inbound marketing · Characteristics of a successful lead nurture marketing plan 15.30-16.30 Lead Nurture · Email nurture marketing, segmentation and targeting · Automated marketing: how can this be applied to lead nurturing? · Developing a compelling and realistic content plan (best practice examples) · Measurement and monitoring 16.30-17.30 Practical Group Exercise, Demand Generation Group exercises to use themes from first session and apply to a sample company Develop a Demand Generation and Lead Nurture Strategy Plan · Identify key goals and strategies · Consider customer segmentation and targeting · Consider channels and measurement · Create a plan 17.30-18.00 Open Discussion, Key Takeaways, Next Steps and Calls to Action Close and Q A Jeremy Spiller: Jeremy has worked with the web since 1994. In 2003 Jeremy founded award winning digital marketing agency, White Hat Media. Having worked with Microsoft and its Partners for three years, in 2011 White Hat Media worked with Microsoft to create the Digital Marketing Campaign (DMP) a global campaign now enabling Partners globally to improve their digital marketing. As well as Microsoft, White Hat Media's other clients include Toshiba, Hitachi, The National Health Service, and The Gym Group. Jeremy is a Professor of Digital Marketing and Ecommerce for Hult University and teaches MBA and Masters Students in digital marketing and ecommerce globally. Jeremy has recently run training at events in Europe, the US, and the Middle East and recently spoke at events in Berlin, Moscow and the first digital marketing conference in Lagos, Nigeria. Jeremy is also a senior trainer and consultant for Econsultancy and trainer of the year, and has trained companies such as The Jumeirah Group, Yell, John Lewis, The Daily Telegraph and over four hundred major brands. Jeremy has been quoted in or written articles for The Sunday Times, .net magazine, New Media Age, and a variety of other business and industry media.